Digital Marketing Specialist

Job DescriptionDigital Marketing SpecialistDepartment: IG Prime MarketingReports to: Head of IG Prime MarketingMinimum compensation: starting from 11 000 PLN. The final offer will be determined based on the candidate's experience and competencies.So, who are we?Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.About IG PrimeIG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.The RoleWe are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team. This role is perfect for a numbers-focused marketer who thrives on optimising campaigns and driving measurable results. You will be responsible for managing our paid media strategy, lead generation initiatives, and digital performance across multiple channels.Key ResponsibilitiesManage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platformsExecute PPC campaigns with a focus on lead generation and conversion optimisationDesign and implement email marketing campaigns, analysing performance metrics and improving engagement ratesMaintain and update website contentMonitor and report on digital marketing performance using analytics tools, providing actionable insightsConduct A/B testing across all digital channels to continuously improve campaign effectivenessManage marketing budgets and ensure optimal ROI across all paid channelsCollaborate with sales teams to align marketing qualified leads with business objectivesStay current with digital marketing trends and platform updates relevant to B2B financial servicesWhat We're Looking For3-4 years of digital marketing experience, preferably in B2B or financial servicesProven experience managing paid social campaigns on LinkedIn and TwitterHands-on experience with programmatic advertising platforms (Google DV360 or similar)Strong PPC campaign management skills (Google Ads)Proficiency with analytics tools (Google Analytics, Adobe Analytics, or similar)Experience with email marketing platforms and marketing automationWebsite editing experience using CMS platformsStrong analytical mindset with excellent attention to detailAbility to interpret data and translate insights into actionable strategiesResults-oriented approach with a track record of achieving KPIsExcellent communication skills and ability to present performance data clearlyHow we workWe try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:Lead and Inspire: Drives trust, alignment, and enthusiasmThink Big: Focus on the problems that most impact commercial outcomesChampion the client: Understand and prioritise client's needsDeliver at pace: Push for fast, sustainable growth;Raise the bar: Take ownership, be accountable and share feedbackWe believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.The PerksYour growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.Flexible working hours & hybrid working Home office equipment reimbursement Performance-related bonusPrivate medical cover for you and your family/partner (Medicover)Multikafeteria system (you can choose a multisport card, vouchers, etc.) Life insurance (Generali) Employee-led LGBTQ+, Women’s, Black, and Parents & Carers networks with an annual budget for organizing events & projects that foster an open, diverse, and inclusive culture Career-focused technical and leadership training in-class and online, incl. unlimited access to the LinkedIn Learning platformWell-being events as well as Employee Assistance ProgrammeSummer picnic, New Year party and other social events 3 additional days off a year - 1 to celebrate your Birthday and 2 for voluntary workLearn more about the Perks here!Join us for this exciting journey. Apply now!