Senior Brand Marketing Manager (f/m/d)

What you will do:

As Senior Brand Marketing Manager at Aeyde, you will be at the heart of our brand’s growth and visibility, driving both strategic initiatives and hands-on execution. You will plan and own the global marketing calendar, ensuring alignment and smooth collaboration across Creative & Content, Communications, Digital Marketing, Product and Merchandising.
You own the planning, budgeting and coordination of all brand projects - both offline and online - across all channels. This is a hands-on, fast-paced role where you manage projects end-to-end and work very closely with all departments to bring initiatives to life. Further responsibilities and qualifications are outlined below.

• Plan, own and maintain the brand & marketing calendar, ensuring clear structure, alignment and timely execution across all relevant teams.
• Develop and execute brand marketing initiatives in close collaboration with Creative, Content, Digital Marketing, Communications, Product, Merchandising.
• Act as the central interface between relevant teams to ensure smooth collaboration and marketing delivery.
• Ensure a consistent and elevated brand presentation across all channels (campaigns, social, web, newsletters, on-site activations).
• Plan, organize and execute customer and community events on-site at Aeyde Haus in Berlin, in close alignment with the Communications Director.
• Manage brand projects end-to-end: timelines, budgets, approvals and delivery of creative assets.
• Support campaign planning with a clear understanding of brand KPIs, performance insights and business goals.
• Identify opportunities to strengthen brand awareness, community engagement and cultural relevance, always in alignment with Communications strategy.
• Bring a hands-on, solution-oriented mindset to a fast-paced, entrepreneurial environment.

What you will bring:

• 4+ years of experience in brand marketing, brand management or creative project management roles.
• Graduated in the field of marketing, international business, luxury fashion management.
• Experience in the fashion luxury, beauty or retail industry.
• Strong planning, organizational and prioritization skills - you enjoy creating structure and clarity.
• Proven experience owning marketing calendars, timelines and cross-functional projects.
• Strong understanding of brand-building, storytelling and the fashion & media landscape.
• Hands-on, detail-oriented and proactive - you execute as confidently as you plan.
• Fluent in English.

What we offer:

• A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
• A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
• A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
• Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
• Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
• 30 days of holidays.
• Flexible hybrid working model subject to team specifications.
• Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
• Relocation assistance available including visa support.