Senior Business Analyst / IT Business Partner (CRM)

Join a key role at the intersection of business and technology, where you will act as both a Senior Business Analyst and IT Business Partner supporting commercial and sales teams. You will take ownership of CRM solutions, drive technology decisions, and ensure alignment between business priorities and IT strategy in an international environment.This role operates across the UK & Ireland market, requiring availability during UK working hours.Your responsibilitiesBusiness Partnering & StrategyAct as a trusted advisor to Sales, Trade, and Commercial stakeholdersTranslate business needs into technology solutions and roadmapsProvide guidance on risks, dependencies, and investment decisionsIdentify opportunities to simplify systems and improve operational efficiencyCRM Ownership (Salesforce or similar)Take end-to-end ownership of CRM platforms (administration, configuration, releases)Manage change requests, enhancements, defects, and UAT processesEnsure data quality, integrity, and system stabilityApplication & Service ManagementOversee lifecycle of business-critical applications supporting commercial operationsEnsure system stability, vendor performance, and service continuityMaintain compliance with architecture, security, and governance standardsProject & Change DeliverySupport large-scale CRM and digital transformation initiativesContribute to solution design, integrations, and data model alignmentLead business input into data migration and system transitionsData & Integration OversightCoordinate Azure-based integrations and platform componentsMonitor performance, resolve issues, and ensure scalability and securityLeadership & InnovationManage external vendors and delivery partnersDrive continuous improvement across CRM and data servicesSupport adoption of AI solutions (e.g. Copilot, GenAI) in commercial teamsWe pay attention to candidates who haveStrong experience as a Senior Business Analyst or IT Business PartnerProven background working with CRM systems (Salesforce or similar)Experience in application lifecycle management and BAU service ownershipExcellent stakeholder management skills, including senior leadershipExperience managing vendors and external partnersKnowledge of cloud and integration environments (Azure preferred)Understanding of enterprise architecture, security, and complianceAvailability to work within UK & Ireland business hoursNice to haveExperience in CRM transformation programsKnowledge of data migration and legacy system decommissioningExposure to AI / Copilot / digital enablement initiativesExperience in consumer goods, retail, or field operations environmentsWe offerOpportunity to combine Business Analysis and IT Business PartneringStrategic, high-impact role within commercial and sales domainsWork in an international environmentExposure to modern CRM, cloud, and AI solutionsFully remote setup with collaboration across global teamsRecruitment processIntroductory callInterview with stakeholdersFinal decision