Senior CRM & Marketing Automation Specialist (m/k)

Define and execute segmentation and audience strategies across product launches, always-on campaigns, post-purchase and trigger-based journeys
Own and optimize the end-to-end customer experience, including contact strategy (channels, frequency, journeys, testing approach)
Generate actionable insights from first-party data to support future campaigns
Plan and manage a testing and optimization roadmap, including regular reporting on CRM performance and impact
Develop and implement loyalty and retention initiatives to increase customer lifetime value
Continuously evolve the test & learn approach to strengthen data-driven marketing capabilities
Build and execute strategies that improve database quality and customer lifecycle performance
Partner with internal teams and agencies to deliver effective, customer-centric campaigns
Align CRM activities with broader business objectives and ensure smooth execution
Prepare and present post-campaign analysis, insights, and recommendations to stakeholders (including HQ/RHQ)

5+ years of experience in CRM or data-driven marketing
Proven track record of delivering measurable business results through CRM activities
Strong analytical skills and experience with testing frameworks and performance reporting
Experience in managing customer lifecycle and improving retention/CLV
Ability to work effectively in a fast-paced, changing environment
Fluent English (spoken and written)

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